| SVP of Product/Brand Marketing Job Description |
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| The following is a full job description for SVP of Product/Brand Marketing. Here are the requirements and responsibilities for SVP of Product/Brand Marketing along with statistics. If after reading this page you determine that SVP of Product/Brand Marketing is not the position you are looking for, you may want to try one of these similar titles: VP of Marketing, SVP of Product/Brand Marketing, Marketing Specialist, Marketing Analyst II, Marketing Analyst III, Marketing Communications Director, Marketing Analyst I, Sales and Marketing Specialist I, Sales and Marketing Specialist III, Sales and Marketing Specialist IV |
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| Requirements and Responsibilities For SVP of Product/Brand Marketing |
| Oversees the long-term marketing direction for an organization's products or brand. Leads the strategic planning and development of marketing activities to align with organizational goals and objectives. Develops and approves the policies and procedures utilized in the design and implementation of marketing activities. Reviews internal metrics to understand market demands, technology trends, and the competitive field and develops an effective marketing strategy. Develops budget, resources, and teams to execute short-term and long-term objectives. Requires a bachelor's degree. Typically reports to Chief Executive Officer (CEO). Manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head. |
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| Also referred to as: SVP of Brand Marketing Strategy, SVP of Product Marketing |
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| Similar Jobs: VP of Marketing, SVP of Product/Brand Marketing, Marketing Specialist, Marketing Analyst II, Marketing Analyst III, Marketing Communications Director, Marketing Analyst I, Sales and Marketing Specialist I, Sales and Marketing Specialist III, Sales and Marketing Specialist IV |
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| Level of Education: SVP of Product/Brand Marketing Salaries with No Diploma, SVP of Product/Brand Marketing Salaries with a High School Diploma or Technical Certificate, SVP of Product/Brand Marketing Salaries with an Associate's Degree, SVP of Product/Brand Marketing Salaries with a Bachelor's Degree, SVP of Product/Brand Marketing Salaries with a Master's Degree or MBA, SVP of Product/Brand Marketing Salaries with a JD, MD, PhD or Equivalent |
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| Industries: Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation | |
